Lessons from Toyland 

Toy stores are overwhelming. 

I took my little sister to Toys R Us to buy her a birthday present. 

Thank goodness she knew what she wanted! (Even though the toy looked weird to me at first). 
You could get lost in there. 

I just wonder if it’s healthy for kids to be bombarded by so many options at such a young age. 

Even with parental guidance it’s hard for a kid to navigate the world of entertainment, especially because every company wants kids to grow up with their merchandise. 

Brand loyalty doesn’t happen overnight. And that’s why companies target children. 

Like anything in life, how strict you are as a parent will always be under scrutiny. I don’t have any children yet, but I watch families closely. 

It’s the best way to pick up the dos and don’ts of parenting. 

Kudos to all parents though–no matter how strict or lax in other areas–who monitor their kids’ toys. 

I learned quite a bit from my trip to the toy store about how hard it is to provide educational and fun toys for kids without sacrificing their little hearts in the process. 

Customer Service Matters

Do you remember your first job? I do. My first “real” job was as a college recruiter.

The dreams that I had of reaching out to college students, seeing them choose my college…I was so excited. Never mind that I came into the job toward the end of the recruiting season. My numbers were going to be awesome!

I remember the first student that I recruited. The feeling of accomplishment was overwhelming. I gave that student and her family the royal treatment. No request was too big or small.

The same thrill comes to me anytime I sell a product online or at my booth. “They chose me!” I think, “What can I do to help them further?”

A satisfied customer is akin to a drug high for me. Presenting a product. Closing a deal. What could be better?

I never want to lose this excitement.

Going back to my time as a college recruiter, I realize that I wasn’t the best. My colleagues were way ahead of me in their numbers. But I know that the students I recruited received the best of my time and effort.

Many businesses are too focused on the end goal: meeting their quota. Customers become another tick mark instead of being treated as an invaluable asset. Lots of my business colleagues are on straight commission. They’re often much better at grasping the importance of people to their success.

Comfy, unseasoned “professionals” are the only ones silly enough to ignore the value of great customer service. Maybe a few months of bologna sandwiches and Vienna sausages will wake them up.

The entire economy is in the people business. Clever sales techniques and fancy websites will only take you so far.

A high level of customer service–a great respect for other people–is key.